Shoals Mom Prom Impact & 2025 Goals
Shoals Mom Prom is more than a party — it’s a powerful fundraiser driving real change in maternal healthcare across Alabama. Every laugh, every sponsor, every sparkle on the dance floor helps us invest in safer, more equitable births for all.

This year, Safer Birth in Bama is proud to launch BIRTH —
Building Inclusive Resilient Transformative Healthcare — our flagship initiative to increase access, improve outcomes, and support the providers and families shaping the future of birth in Alabama.

Under the BIRTH umbrella, our 2025 goals include:

• Establishing a Midwifery Education and Sustainability Fund to support the recruitment, training, and retention of midwives statewide
• Providing equipment and clinical support to North Alabama and Shoals-area hospitals, helping Labor & Delivery units offer the best possible care to every patient
• Expanding rural outreach and public education, especially in areas with significant maternal health disparities
• Coordinating a statewide billboard campaign to raise awareness about the importance of evidence-based maternity care
• Growing community engagement and birth equity education through digital resources, advocacy, and partnerships

Thanks to the generosity of our sponsors and supporters, 2024 marked a year of tangible, local wins:

• We provided $2,500 grants to both North Alabama Medical Center and Helen Keller Hospital to support their Labor & Delivery units with critical equipment and care improvements.
• We launched Project Luna, a postpartum mental health initiative, in partnership with Women and Children’s Counseling, bringing trauma-informed support to families in the Shoals.
• We helped fund training for a North Alabama midwife, expanding access to evidence-based care.
• We partnered with the Alabama State Nurses Association to offer CE-accredited trainings on maternity care best practices.

• In 2019, Shoals Mom Prom raised $15,500, funding the Hannah Ellis Midwifery Grant ($6,000) and two $2,500 doula training scholarships for women of color in Alabama. Florence had no doulas of color — now, thanks to Baobab Birth Collective and Shoals Doula Group, four are in progress.
• We trained two Alabama women as Evidence Based Birth® Instructors, building a local foundation for science-backed birth education.
• Every county in Alabama received a documentary DVD promoting collaborative, integrated maternity care.
• We sponsored Huntsville Mom Prom, supporting ICAN of Huntsville’s doula grant program.
• In 2020, we paused for COVID-19 — but the mission never stopped.
• In 2021, we raised nearly $4,000 and became platinum sponsors of the first-ever Alabama Black Midwives Conference in 2022.
• By 2023, we were steadily advancing toward our $50,000 fundraising goal, investing in equipment, midwifery, and rural support initiatives.

2025 is our boldest year yet.
Join us as we build inclusive, resilient, and transformative healthcare across Alabama — for every mother, every baby, and every birth.